The Coffeehouse Collective was founded by Traci Wallace, a New York born Californian and former New Delhi resident who is considered by some (i.e. her brother) as a 'gypsy professional,' as a result of her tendency to work remotely from various locations, beaches and coffeehouses around the globe, allowing her to approach every project (and her life) with a holistic blend of professionalism, creativity, play and heart.
She is an intuitive marketing strategist, event producer, social media manager, creative director, world traveler, surfer, music enthusiast, published writer and yoga teacher.
From 2000-2011 Traci worked some of the top companies in the U.S, India and Latin America in the areas of marketing, strategic planning, corporate event management, sponsorship management, product commercialization, corporate communications, public relations and international/domestic business development, including the successful launch of Callaway Golf into India in 2010, where she created and managed India's first experiential golf tournament in partnership with American Express and Audi.
In 2011 upon her return from her year working abroad in India, she began working as a writer and freelance marketing professional specializing in yoga, wellness, music, and philanthropic marketing campaigns, events and partnership cultivation.
Since 2011, she has managed over 150 wellness events, various marketing campaigns, and over 75 social media networks utilizing her experience and passion for writing to support clients to share their events, stories and mission with the world in through thoughtful social media, content creation and marketing campaigns. These activities have proven to meaningfully engage and grow client networks, increase their overall revenue potential or fundraising efforts, and create beneficial strategic partnerships to further her clients' mission and mindfully grow their business.
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