Traci Wallace
Founder, Coffeehouse Collective | Regenerative Marketing & Communications | Human Rights & Workplace Health Advocate | Writer | Designer
Traci Wallace founded Coffeehouse Collective in 2017 to cultivate healthy, resilient virtual environments for creatives and changemakers to support life-enhancing products, causes, and organizations through regenerative marketing, communications, and organizational design.
Known for aligning brands with the right energy, she helps clients build authentic connections that inspire loyalty, advocacy, and meaningful engagement. Her ability to blend marketing expertise with social and environmental impact has made her a trusted consultant for organizations seeking to unite financial health with positive change.
Traci’s work spans hospitality, sports marketing, film, music, wellness, environmental advocacy, and human rights—leading global campaigns that have reached over 100 million people. She has raised awareness for women’s and children’s rights, regenerative agriculture, the integration of regenerative frameworks into global systems, and the fight against family violence and coercive control.
Her advocacy includes supporting the ratification of the ERA, CEDAW, and the UN Convention on the Rights of the Child in the U.S., championing the integration of UN human rights recommendations into U.S. policy, and contributing to the passage of landmark legislation, including the Keeping Children Safe from Family Violence Act (VAWA 2022) and California’s Piqui’s Law (2023).
As an early member of Kiss the Ground, she helped amplify the regeneration movement and promote the award-winning documentaries Kiss the Ground and Common Ground. She also partnered with nRhythm to launch the Regenerative Economics Educational Programs with John Fullerton of the Capital Institute, engaging participants from over 30 countries in its first year.
Traci’s brand experience also includes leading strategic initiatives for Callaway Golf, expanding national sales strategies, integrating product category communications, and growing the sport’s presence in India through partnerships with top golfers. A passionate speaker and writer, she regularly shares insights on regenerative marketing, human rights, and the integration of regenerative principles into workplaces and global systems.
Known for aligning brands with the right energy, she helps clients build authentic connections that inspire loyalty, advocacy, and meaningful engagement. Her ability to blend marketing expertise with social and environmental impact has made her a trusted consultant for organizations seeking to unite financial health with positive change.
Traci’s work spans hospitality, sports marketing, film, music, wellness, environmental advocacy, and human rights—leading global campaigns that have reached over 100 million people. She has raised awareness for women’s and children’s rights, regenerative agriculture, the integration of regenerative frameworks into global systems, and the fight against family violence and coercive control.
Her advocacy includes supporting the ratification of the ERA, CEDAW, and the UN Convention on the Rights of the Child in the U.S., championing the integration of UN human rights recommendations into U.S. policy, and contributing to the passage of landmark legislation, including the Keeping Children Safe from Family Violence Act (VAWA 2022) and California’s Piqui’s Law (2023).
As an early member of Kiss the Ground, she helped amplify the regeneration movement and promote the award-winning documentaries Kiss the Ground and Common Ground. She also partnered with nRhythm to launch the Regenerative Economics Educational Programs with John Fullerton of the Capital Institute, engaging participants from over 30 countries in its first year.
Traci’s brand experience also includes leading strategic initiatives for Callaway Golf, expanding national sales strategies, integrating product category communications, and growing the sport’s presence in India through partnerships with top golfers. A passionate speaker and writer, she regularly shares insights on regenerative marketing, human rights, and the integration of regenerative principles into workplaces and global systems.
Praise (Shared with Gratitude)
"I had the great pleasure of working and collaborating with Traci Wallace on several projects and was able to see her many remarkable talents up close. Traci possesses a sophisticated understanding of brand communications and has a very natural ability to read, process, and navigate complex situations. On top of her rich professional skill set, Traci is a passionate person with a tremendous work ethic and an overflow of dedication. She's a delight to be around and any organization would be lucky to have her." - Mark Ballard, SVP, GM - Harmonica
"Traci is a wonderful partner in an organization. She goes above and beyond for the mission, professionalism, and stays on the leading edge of how your product or service can truly be a contribution. She is incredible at seeing all of the parts of a system and strategizing anytime it is needed. I highly recommend her for anyone who needs to discover how anything you are up to can contribute to the world." - Karen Rodriguez, VP Operations at Kiss the Ground
"If you're lucky enough to work with Traci, you know the impact she brings—not just in her expertise, but in the way she elevates those around her. She has a rare talent for taking complex, deeply important topics and making them accessible, fostering awareness and advocacy that lead to real change. Traci is a powerhouse in program and campaign management, driving initiatives that shine a light on critical issues like coercive control, legal abuse, and the urgent need for trauma-informed systems. Her dedication to the human rights of adult and child survivors of family violence is unwavering, and she actively pushes for solution-based policy changes that create regenerative, equitable systems. Beyond her professional expertise, Traci is simply a joy to work with. She has an innate ability to bring people together, creating a sense of collaboration and community wherever she goes. In everyday conversations, she educates and challenges me to think deeper, to recognize systemic biases, and to be a better advocate myself. Her knowledge, bravery, and commitment to doing what’s right are inspiring. She understands her privilege and uses it to uplift others, always centering survivors and fighting for a world where women and children have the equity and support they deserve. Anyone who has the opportunity to work with Traci, learn from her, or partner with her in any capacity will find themselves better for it. I know I have." - Kimberly Kerr, Cisco, Adoption Strategist - Revenue Intelligence, Global Sales Tech Stack
"I worked with Traci closely and can attest firsthand to a remarkable approach that is equal parts strategy and heart. She works to really understand what's at the core of an organization, distills it into an authentic and engaging narrative, and ensures it is seen in all aspects of the organization's communications. Her professionalism, organization, and strategic skill are matched only by the dedication and care that shines through in her work. If you're looking for someone with a deep understanding of brand communications, the ability to navigate complex situations, and work grounded in a human-centered approach - she's your woman!" - Kate Oliva, Writer, Filmmaker, Narrative Strategist
"Traci is a magician. She came onto the team, waved her magic wand, and produced the most spectacular event. In the middle of the chaos, with people swirling all around, she maintained her poise and joyfulness. We couldn't be more delighted with her work on the Elixir Launch Event with Donna De Lory and Dave Stringer." - Lorin Roche, Ph.D., World-renowned Meditation Teacher & Author
"It's in the details and there is truly nobody I have worked with that understands the meaning of this better. Her attention to details is not something you can teach...you simply have or don't have it in you. When working with Traci there is a level of comfort and assurance that you can walk away with and not loose countless hours of sleep. I truly miss having her on our team!" - Johnny Rodriquez, Director of Brand Experience at Callaway Golf
"I've worked closely with Traci on a number of projects and to say the least she has been a thorough professional and an absolute delight to work with. Her vast international exposure, coupled with her in-depth knowledge and understanding of corporate business and clients needs is indeed a massive asset. I must add that her detailed and personable trait is a special gift. On behalf of my team, we always have a friend in her and wish her well and look forward to our next opportunity to work together." - Shivas Nath, Country Head, Nicklaus Golf Design India
"Traci is... Driven. Creative. Personable. Efficient. I would love to have her on my team any day!" - Juli Rathe, CEO at Yoga Magazine Productions, Media Expert, TV Host
"Traci Wallace is a true gem - multi-talented and super invested in helping others achieve their goals." - Brandi Daniels, Marketing & Human Design Consultant
"Traci possesses a singular spirit of adaptability; when confronted with nearly any obstacle, she finds a way to not only survive, but prosper. Her willingness to accept risk for a worthwhile goal is admirable and one found in short supply. The journey truly is part of the goal with Traci; the attitude she brings inspires others." - Kevin Mahoney
“Traci is one of the hardest working, most dedicated people I know. She possesses an uncanny knack for interacting with people at all levels in an organization. Her ability to help bring clarity and focus to a project is one of her great strengths, and makes her an asset to any company.” – Lee Clapp, Senior Advisor Golf Headquarters NGBA Group
"During Traci's time as a children's yoga teacher with the organization, she showed great compassion, patience, and kindness to her over 150 3rd grade students. We are very grateful for her contributions to our organization and do look forward to working together again in the future." - Gloria O'Shea, The Sean O'Shea Foundation
"Traci was exceptionally thorough, innovative, and professional as she grew our company comprehensively during our time working together. I enthusiastically recommend her for any marketing/partnership opportunity if you want to consciously and mindfully evolve your brand." - Jennifer Lux, HubSpot | Head of Growth Acquisition, Global Growth
"Traci is professional, amiable, and patient and understands her clients' requirements. A true professional and great team player!" - Gayatri Rath, Executive Director, International Markets, GE Aerospace
"Traci is a talented marketing strategist and problem solver. She offered out-of-the box solutions and planned national campaigns. She understands the trends and characteristics that create successful marketing strategies. She kept detailed and accurate records and delivers on time and on budget. She values consumer and market research and uses the data to produce visible results. She managed the national online reputation and grew the awareness of Open Sky Event Marketing from 12 to 20 locations across the US in less than one year. I recommend Traci to take your marketing plan to the next level." - Cassie McClellan
"Traci was always a true professional and created such an upbeat work environment. She was constantly taking things to the next level and kept her team extremely motivated. It was such a pleasure to work with Traci and I hope our paths continue to cross." - Cassie Glasgow, Senior Program Consultant at SpeakersOffice, Inc
"Traci exhibited strong leadership and management skills. Her attention to details and consistent follow-up set the tone for a results oriented work environment, while maintaining a positive attitude. It was an absolute pleasure working for Traci. I would highly recommend her as a manager, coach or role model. I wish her nothing but the best!" - Jason Henry
"Traci is a wonderful partner in an organization. She goes above and beyond for the mission, professionalism, and stays on the leading edge of how your product or service can truly be a contribution. She is incredible at seeing all of the parts of a system and strategizing anytime it is needed. I highly recommend her for anyone who needs to discover how anything you are up to can contribute to the world." - Karen Rodriguez, VP Operations at Kiss the Ground
"If you're lucky enough to work with Traci, you know the impact she brings—not just in her expertise, but in the way she elevates those around her. She has a rare talent for taking complex, deeply important topics and making them accessible, fostering awareness and advocacy that lead to real change. Traci is a powerhouse in program and campaign management, driving initiatives that shine a light on critical issues like coercive control, legal abuse, and the urgent need for trauma-informed systems. Her dedication to the human rights of adult and child survivors of family violence is unwavering, and she actively pushes for solution-based policy changes that create regenerative, equitable systems. Beyond her professional expertise, Traci is simply a joy to work with. She has an innate ability to bring people together, creating a sense of collaboration and community wherever she goes. In everyday conversations, she educates and challenges me to think deeper, to recognize systemic biases, and to be a better advocate myself. Her knowledge, bravery, and commitment to doing what’s right are inspiring. She understands her privilege and uses it to uplift others, always centering survivors and fighting for a world where women and children have the equity and support they deserve. Anyone who has the opportunity to work with Traci, learn from her, or partner with her in any capacity will find themselves better for it. I know I have." - Kimberly Kerr, Cisco, Adoption Strategist - Revenue Intelligence, Global Sales Tech Stack
"I worked with Traci closely and can attest firsthand to a remarkable approach that is equal parts strategy and heart. She works to really understand what's at the core of an organization, distills it into an authentic and engaging narrative, and ensures it is seen in all aspects of the organization's communications. Her professionalism, organization, and strategic skill are matched only by the dedication and care that shines through in her work. If you're looking for someone with a deep understanding of brand communications, the ability to navigate complex situations, and work grounded in a human-centered approach - she's your woman!" - Kate Oliva, Writer, Filmmaker, Narrative Strategist
"Traci is a magician. She came onto the team, waved her magic wand, and produced the most spectacular event. In the middle of the chaos, with people swirling all around, she maintained her poise and joyfulness. We couldn't be more delighted with her work on the Elixir Launch Event with Donna De Lory and Dave Stringer." - Lorin Roche, Ph.D., World-renowned Meditation Teacher & Author
"It's in the details and there is truly nobody I have worked with that understands the meaning of this better. Her attention to details is not something you can teach...you simply have or don't have it in you. When working with Traci there is a level of comfort and assurance that you can walk away with and not loose countless hours of sleep. I truly miss having her on our team!" - Johnny Rodriquez, Director of Brand Experience at Callaway Golf
"I've worked closely with Traci on a number of projects and to say the least she has been a thorough professional and an absolute delight to work with. Her vast international exposure, coupled with her in-depth knowledge and understanding of corporate business and clients needs is indeed a massive asset. I must add that her detailed and personable trait is a special gift. On behalf of my team, we always have a friend in her and wish her well and look forward to our next opportunity to work together." - Shivas Nath, Country Head, Nicklaus Golf Design India
"Traci is... Driven. Creative. Personable. Efficient. I would love to have her on my team any day!" - Juli Rathe, CEO at Yoga Magazine Productions, Media Expert, TV Host
"Traci Wallace is a true gem - multi-talented and super invested in helping others achieve their goals." - Brandi Daniels, Marketing & Human Design Consultant
"Traci possesses a singular spirit of adaptability; when confronted with nearly any obstacle, she finds a way to not only survive, but prosper. Her willingness to accept risk for a worthwhile goal is admirable and one found in short supply. The journey truly is part of the goal with Traci; the attitude she brings inspires others." - Kevin Mahoney
“Traci is one of the hardest working, most dedicated people I know. She possesses an uncanny knack for interacting with people at all levels in an organization. Her ability to help bring clarity and focus to a project is one of her great strengths, and makes her an asset to any company.” – Lee Clapp, Senior Advisor Golf Headquarters NGBA Group
"During Traci's time as a children's yoga teacher with the organization, she showed great compassion, patience, and kindness to her over 150 3rd grade students. We are very grateful for her contributions to our organization and do look forward to working together again in the future." - Gloria O'Shea, The Sean O'Shea Foundation
"Traci was exceptionally thorough, innovative, and professional as she grew our company comprehensively during our time working together. I enthusiastically recommend her for any marketing/partnership opportunity if you want to consciously and mindfully evolve your brand." - Jennifer Lux, HubSpot | Head of Growth Acquisition, Global Growth
"Traci is professional, amiable, and patient and understands her clients' requirements. A true professional and great team player!" - Gayatri Rath, Executive Director, International Markets, GE Aerospace
"Traci is a talented marketing strategist and problem solver. She offered out-of-the box solutions and planned national campaigns. She understands the trends and characteristics that create successful marketing strategies. She kept detailed and accurate records and delivers on time and on budget. She values consumer and market research and uses the data to produce visible results. She managed the national online reputation and grew the awareness of Open Sky Event Marketing from 12 to 20 locations across the US in less than one year. I recommend Traci to take your marketing plan to the next level." - Cassie McClellan
"Traci was always a true professional and created such an upbeat work environment. She was constantly taking things to the next level and kept her team extremely motivated. It was such a pleasure to work with Traci and I hope our paths continue to cross." - Cassie Glasgow, Senior Program Consultant at SpeakersOffice, Inc
"Traci exhibited strong leadership and management skills. Her attention to details and consistent follow-up set the tone for a results oriented work environment, while maintaining a positive attitude. It was an absolute pleasure working for Traci. I would highly recommend her as a manager, coach or role model. I wish her nothing but the best!" - Jason Henry
