In Digital Campaigns for Social Change facilitated by Monica Cadena, you’ll discover how to use digital storytelling, data analytics and content marketing to reclaim your voice and amplify your message through viral campaigns.
During this 90 minute session, you’ll learn the strategies Monica's used to create articles that went received 700,000 views in less than 24 hours, viral campaigns that were featured in major publications such as Vanity Fair, Huffington Post, Buzzfeed, Vogue and People Magazine, how she's used strategic content marketing and data analytics to create viral content on limited to no budgets within a short timeframe, and how she got the attention of major funders to back the causes that matter most importantly to her.
Monica Cadena, Co-Founder Monica (she/her) is an Afro-Latinx California based artist, writer, yogi, movement worker and digital alchemist. Outside of her work as a writer and Audience Engagement and Development magager for Yoga Journal, Monica Cadena is an Afro-Latinx California based artist, writer, yogi, movement worker, digital alchemist, and the co-founder of Black Healers Connect, a digital and in person community for healers of the diaspora. She’s the co-creator of the podcast Healing for the Culture, alongside Heather Archer, and is the former co-founder of Wear Your Voice Magazine, an intersectional feminist digital publication with recent investment by serial investor Mark Cuban. The social media and marketing director at Off the Mat Into the World, Monica’s passionate about highlighting stories from those at the intersections of healing and social justice activism. Connect with her on Instagram at sacred.alchemist.