Kids Unbranded

“We have become a nation that places lower priority on teaching its children how to thrive socially, intellectually, even spiritually, than it does on training them to consume.” – Juliet Schor

Research suggests that aggressive marketing to kids contributes not only to excessive materialism, but also to a host of psychological and behavioral problems. Check out this guide from the Center for a New American Dream about how to help children reclaim valuable noncommercial space in their lives—space to be children, not merely consumers.

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